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Your Oura Ring Might Be Snitching (But Probably Isn't?)

How a boring corporate announcement triggered the health data privacy apocalypse

Julia Klim's avatar
Julia Klim
Sep 05, 2025
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* Image of Equinox x OURA custom ring with ring cover from a partnership I created last year *

Last week, OURA announced they're setting up U.S. manufacturing for defense business. What should have been boring corporate news triggered a privacy meltdown that made TikTok users dramatically ditch their rings and spiral about data sales to Palantir (they're…

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