Your Selfie Just Became a Blood Test (And Other Signals from the Future of Health)
Plus: COPERNI's probiotic athleisure bet, Oura's blood work play, and why the 117-year-old's cholesterol changes everything
COPERNI - the cult fashion brand - just announced their entrance into beauty. But not the way you’d expect. No perfumes, no skincare, no makeup. Instead: probiotic-infused athleisure.
Clearly, the job-to-be-done for activewear is shifting. Yesterday was all about material feel and fit (think ALO) or performance (Arc’teryx). Tomorrow’s consumer still want…
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