Archive - In Search Of

Shoes For Your Brain & Luxury Wellness Travel

What do Loreal, Kering, Lanserhof and Nike have in common

Oct 26 •

We're All Going to Live Forever (But We Haven't Thought This Through)

Two new studies on aging well, the supplement hype cycle, and why who you love might matter more than what you take.

Oct 16 •

Q&A: Equinox’s Chairman on Growing The Brand (and me)

Harvey Spevak on mid-meeting IV drips, becoming a guinea for longevity, turning fitness into lifestyle, and building a legacy that matters.

Oct 12 •

Your Selfie Just Became a Blood Test (And Other Signals from the Future of Health)

Plus: COPERNI's probiotic athleisure bet, Oura's blood work play, and why the 117-year-old's cholesterol changes everything

Oct 7 •

The One-Size-Fits-All Longevity Scam

And Why I Rejected 98% of Wellness Brands and why Equinox Just Got It Right

Oct 2 •

September 2025

Gen Z Fired Their Doctors (And Other Signs the Apocalypse Is Here)

Plus: Whoop wants your blood, invisible wearables, and why we might have gotten longevity all wrong.

Sep 23 •

Dr. ChatGPT Will See You Now

Why AI is outdiagnosing human doctors (and what that means for your daily health)

Sep 18 •

A Vodka Brand Started A Health Club

And some other (longevity) things that caught my eye this week

Sep 14 •

Chanel’s Former Global Innovation Officer on Future of Luxury

Why The Next Luxury Brand Will Be In Wellness

Sep 11 •

The Longevity Clinic Dilemma: Beautiful Spaces, Broken Business Models

What I learned testing experiences and talking to founders across the industry

Sep 9 •

FIELD NOTES 007: From Fouquet's Spa to White Water Rafting at 38F Degrees

And no Erewhon isn’t REALLY opening in NYC, but you can soon order their smoothie on Postmates (or pay $36K for KITH new members club)

Sep 7 •

Your Oura Ring Might Be Snitching (But Probably Isn't?)

How a boring corporate announcement triggered the health data privacy apocalypse

Sep 5 •

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